Now Boarding is the new content marketing platform that was recently introduced by Changi Airport located in the country of Singapore. Now Boarding offers a lot to travelers including travel tips and essential information regarding special offers as well as events that are going to be held at Changi Airport. It offers itself as a tool for travelers to shop and a lifestyle destination which also offers an option for travelers to catch their plane for their next travel adventure.
It was in a press release that the airport group was able to explain more about the platform. It clarifies that it has three different types of content themes – Discover Changi, Go Global and Live Local. The platform is not only targeting international travelers but local residents at the same time that have always desired to travel for a holiday but cannot find an inspiration anywhere else.
According to Changi Airport Group’s Senior Vice President of corporate and marketing communications, Ivan Tan, the platform was created as part of the group’s plan to develop Changi and make it a place suitable not only for boarding flights but an interesting travel destination where travelers’ holiday and happy memories about the trip starts.
The news of the launching was released nine months after it was reported that Changi airport became one of the brands located in Singapore to hire its very own content marketing agency. It is now working with King Content. The content that may be seen at the Now Boarding platform was produced by King Content. The design of the site and the content hub, on the other hand, was developed by the advertising agency working with Changi Airport Group – J. Walter Thompson.
Content marketing was discussed in a recent panel debate during a conference held in Singapore. During the conference, Janice Chan who is Starwood Hotels and Resorts’ director of digital marketing announced that many of the content branding launched is just full of crap. She also added that a travel brand should be able to offer users not just useful but valuable content. This is the very reason why Changi Airport hired its very own content marketing agency and is now reaping the rewards.