Category: Marketing

3 Tips For Cost-Effective Promotional Merchandise

Depending on the type of promotional merchandise that you are going to give out to your prospects, there are branding items that are costly. Giving away promo items is really an expense and not an investment. However, given the right approach, the expense can be turned into an eventual investment. To do away with high expenses for your marketing and branding efforts, here are some tips:

Ask for cost estimates

Most of the time, you would require high quantity of promotional items to reach more targets. Aside from spending for the promo items, you would also have to spend for the printing of logo, labour costs if you are going to order items only from a supplier and also for shipping fees. All these look like a lot of expenses but if you would order everything from one supplier and ask cost estimates from a number of service providers, you will have an idea where you can order promotional merchandise at a lower cost. Find a supplier that offers free delivery to further pull down your branding budget.

Order higher quantities

Suppliers generally offer automatic discounts for items purchased at higher quantities. They usually offer promos and deals to encourage their prospects to purchase bulk orders. The more promo items you order, the lower would be its total price. If you are working on a budget yet wants to reach more customers and prospects, opt for cheaper branding items such as key chains, coasters, lanyards and pens. These items do not cost a lot but you can be sure that your brand would be exposed to more targets because of its functionality.

Look for better deals

In order to reduce your costs for promotional merchandise, it would really help if you would look for customer-friendly deals such free shipping or delivery. This service would not only mean saving money for the delivery costs, it would also mean less hassle for your staff to pick up the items from the supplier. Always ask for money back guarantee or warranty for the items to further protect your money.


The Future Of Digital Marketing This 2017

Marketing is a wide field and it is always expanding. This is why players in the insurance industry are wondering how to grow your insurance business. Every few years, a new social media platform emerged and new strategies have been developed. 2016 shows that consumers are now more interested in social media more than ever. The same goes with content marketing which became a trend last year.

Digital marketing was great in 2016 because of the big changes that occurred including a new algorithm launched by Twitter, the most popular augmented reality game that uses real location which is Pokemon Go and in June, the acquisition of LinkedIn by Microsoft for $26.2 billion.

Social media marketing experts shared their view regarding the state of digital marketing for 2017 and they talked about what to expect and how to utilize these in order to help you on how to grow your insurance business.

  • Content marketing is on top of the list because according to Harris who is the CEO of a digital marketing agency, it will remain the king. It was found out that Google favours websites that publish quality content and contains vital information for users.
  • According to a YouTuber, Roberto Blake, video content will also play an important role in this year’s digital marketing. Live video is currently being utilized by a number of brands as well as individuals. Within the last year, there is a considerable increase in the number of users and it is only expected to increase as months go by.
  • Tim Suolo who is a head marketer said that AI/ML will start to have an influence in digital marketing. These are tools that will help in automating common tasks in marketing such as creating a logo with a professional design.
  • SEO has been used for several years now and will continue to do so this year. This skill is now considered an important investment in digital marketing.
  • The CEO of Hubspot, Brian Halligan, said that Google is a key player on how to grow your insurance business. Quality content will not only rank your website higher but it will also be featured in the quick answer box made by Google.