Month: June 2017

The Future Of Digital Marketing This 2017

Marketing is a wide field and it is always expanding. This is why players in the insurance industry are wondering how to grow your insurance business. Every few years, a new social media platform emerged and new strategies have been developed. 2016 shows that consumers are now more interested in social media more than ever. The same goes with content marketing which became a trend last year.

Digital marketing was great in 2016 because of the big changes that occurred including a new algorithm launched by Twitter, the most popular augmented reality game that uses real location which is Pokemon Go and in June, the acquisition of LinkedIn by Microsoft for $26.2 billion.

Social media marketing experts shared their view regarding the state of digital marketing for 2017 and they talked about what to expect and how to utilize these in order to help you on how to grow your insurance business.

  • Content marketing is on top of the list because according to Harris who is the CEO of a digital marketing agency, it will remain the king. It was found out that Google favours websites that publish quality content and contains vital information for users.
  • According to a YouTuber, Roberto Blake, video content will also play an important role in this year’s digital marketing. Live video is currently being utilized by a number of brands as well as individuals. Within the last year, there is a considerable increase in the number of users and it is only expected to increase as months go by.
  • Tim Suolo who is a head marketer said that AI/ML will start to have an influence in digital marketing. These are tools that will help in automating common tasks in marketing such as creating a logo with a professional design.
  • SEO has been used for several years now and will continue to do so this year. This skill is now considered an important investment in digital marketing.
  • The CEO of Hubspot, Brian Halligan, said that Google is a key player on how to grow your insurance business. Quality content will not only rank your website higher but it will also be featured in the quick answer box made by Google.

Courier Issues Encouraged Company To Change

A retailer for children’s furniture has been having issues with their current courier companies in Melbourne due to damaged products while on transit to the customer’s delivery address. As the problem continues to affect the company, they decided to search for a solution.

According to the Incy Interior’s founder, Kristy Withers, though they have changed couriers a number of times, the problem persisted. They have tried multiple companies in the last several years but they have all delivered bad service.

All her products for delivery have been flat-packed but there are still damages to it. She refers to the experience as a hellish one because they have been so focused on manufacturing as well as completing the orders that they did not realized that there could be problems while on delivery such as damages.

Incy Interiors always make sure to attend to the customer’s complaints and offer a resolution but Wither admitted that it is taking up a lot of her time.

She shared how customers have sent her photos of the picture that shows how the content has been crushed inside. The courier delivered it anyway and did not mind the state of the package. There was also an instance where the dresser she sent to a customer arrived with a hole in the middle as big as a forklift.

She is complaining about the lack of customer service of their previous courier companies. They are not answering the phone so the issue remains unsolved and their delivery is late most of the time. She is appalled that courier companies do not give the same basic services that are common in small businesses.

Withers decided to do something about the damages and she decided to apply the extreme packaging solution. The process of changing the packaging was quite expensive on their part. They now use the thickest cardboard that does not bend and they are also incorporating big foam or metal corners before packaging the furniture. The company shoulders the costs of the stronger packaging which accounts to about 4 per cent of the total cost of the products. Withers was able to reduce the damages while being delivered by courier companies in Melbourne to only 1 per cent of the entire product shipped.