These days, more often than not, customers would want an instant answer to their problems. They are expecting to purchase a product or service and then the answer would be given to them once they have clicked that “buy” button. In order to have more clients, it is important that an online business should be able to attract their interest. Having a lot of traffic of your website may be the easier part as the most challenging thing is to convert those visitors into sales.
Once an online shopper landed on a website, the first 2 seconds are the most important as it determines if the site it interesting enough or it holds the things or information they are looking for. It means that the top page of a website should be able to display what the unique value of a website is. A graphic that is aesthetic is a good thing as it easily catches the visitors’ attention but the most valuable content of a website and the essence of a business should not be sacrificed for the high quality graphics you desire.
To be able to know what it feels like in the user’s shoes, try visiting your website. See if there are major reasons that a user would stay in the page more than the allotted 2 seconds. If you have to navigate around the page or the pages of the website in order to find what you need then it means that the design needs to be improved.
As it has been the practice of many websites, Search Engine Optimization is prioritized more than anything. When this is the only focus, the problem lies with the site being hard to read and understand. SEO could have negative effects as well such as awkward phrases used, confusing navigation and headings that are placed in the wrong spots. The content of the website should also be given more focus while integrating proper SEO. The customer should also be able to conduct fast transaction on the website while having satisfactory customer experience. For interested clients who are looking for a company that could integrate these to their website, check out https://www.perth-web-design.com.au.